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Born For This: Realizing Your Purpose

In preparation for the opening of Born For This, the incredible true story of gospel legend BeBe Winans, we’ve teamed up again with Justin Springer’s Outside the Box Agency. Through our conversations about Born For This, we’ve discovered what people in the Boston community believe is their purpose. A few of these remarkable people have lent their voices to share their excitement about the musical, their passions and what they were born for.

Steve Kid Bro

Chris Theodat

Edwin Johnson


After hearing and connecting to the ambitions of our neighbors, we hope you find your own purpose to come see Born For This: A New Musical at the Emerson Cutler Majestic Theatre from June 15-July 15 and we invite you to post your own video answering the the question, “What were you born for?” Be sure to use the hashtag #BornForThisMusical and we can’t wait to see you what you were born for!

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